Publication
Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice
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From: Department of Health
- Published on: 14 February 2018
- Last updated on: 26 October 2020
In 2016 the government approved and published ‘A Healthy Weight for Ireland – Obesity Policy and Action Plan, 2016 – 2025’ with a clear target of reversing obesity trends.
A key action of this plan is to “develop, implement and evaluate a Code of Practice for food and beverages promotion, marketing and sponsorship.”
It is essential that we change Ireland’s obesogenic environment to one that facilitates consumption of healthier food and drink.
The Codes of Practice are the culmination of 15 months of co-operation and collaboration with various relevant sectors including:
- IBEC
- Food Drink Ireland
- Retail Ireland
- Irish Beverage Council
- Broadcasting Authority of Ireland
- Advertising Standards Authority of Ireland
- Association of Advertisers in Ireland
- Institute of Advertising Practitioners in Ireland
- Food Safety Authority of Ireland
- Safefood
- HSE
- Department of Agriculture, Food and the Marine
- Department of Children and Youth Affairs
Non-Broadcast Media Advertising and Marketing of Food and Non-Alcoholic Beverages, including Sponsorship and Retail Product Placement: Voluntary Codes of Practice
Obesity is the most common nutritional disorder in the world. In Ireland three out of five adults and one in four children are overweight or obese. Ireland has the fourth highest prevalence of overweight and obesity in men in the EU and the seventh highest prevalence among women.
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