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Awareness Raising and Campaigns

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One of Cuan’s core functions is to lead on awareness-raising campaigns designed to reduce the incidence of DSGBV in Irish society as well as ensuring that all victims know how to access the supports they require.

Cuan’s Communications, Campaigns and Education Team coordinate the planning and delivery of these campaigns. In addition to new campaigns currently in development, this includes the continued delivery of successful Department of Justice campaigns, including:

Serious Consequences – a campaign to raise awareness of intimate image abuse

‘Serious Consequences’ was launched in May 2023 and focuses on raising awareness that it is illegal to threaten to share an intimate image of another person, even if the threat is not followed through. The aim of the campaign is to allow victims feel empowered because the law is on their side.

The campaign has been highly successful in raising awareness of the new offences relating to intimate image abuse. Prior to the launch of the campaign only 51% of people thought it is against the law in Ireland to threaten to share intimate images without consent, that figure has now risen to 96%.

In 2024 the campaign won the prestigious Advertising Campaign of the year Award at the All Ireland Marketing Awards, as well as a Gold award for public service advertising at the Effie Ireland Awards.

More information on the campaign is available here: Serious Consequences Campaign

You can view the Serious Consequences Campaign Ad in English or Irish below.

Let’s Have the Consent Conversation

‘Let’s Have The Consent Conversation’, a major national awareness raising campaign on the topic of sexual consent was launched on November 23rd 2023. The aim of the campaign is to get people talking and thinking about consent, and to normalise it as a foundation for all sexual relationships.

Recent research on the campaign found that its quirky and creative approach was highly engaging, emotionally stimulating and delivered messaging that was approachable, and easy to process.

Having completed its initial outing in late 2023/early 2024, the campaign has been rolled out for a second advertising burst in Autumn 2024. It was also featured at the 2024 Ploughing Championship, where it enjoyed extensive positive engagement from attendees.

For more information on this campaign, visit Item was unpublished or removed.

You can view the ‘Let’s Have the Consent Conversation’ campaign ad at the below links:

Always Here

The Always Here campaign is a successor to the Still Here campaign which tackled the serious issue of domestic violence in the context of the Covid pandemic.

This campaign expands to include sexual violence as well as domestic violence. It seeks to reassure victims that services are ‘always here’, and that victims are being prioritised, providing extensive information on the services available nationwide to victims and survivors of DSGBV.

The campaign was developed by the Department of Justice in collaboration with a number of frontline services including:

  • The National Observatory on Violence Against Women
  • Women’s Aid
  • Safe Ireland
  • Dublin Rape Crisis Centre
  • Rape Crisis Network Ireland
  • Men’s Development Network
  • Men’s Aid Ireland

There was also significant input from:

  • An Garda Síochána
  • Tusla, the Child and Family Agency
  • The Department of Education
  • The Health Service Executive
  • Active* Consent, University of Galway

For more information please visit www.alwayshere.ie