Press release
Government launches Getting Your Business Brexit Ready – Practical Steps campaign
From Department of the Taoiseach
Published on
Last updated on
From Department of the Taoiseach
Published on
Last updated on
4 September 2019
As part of the Government’s ongoing activity to help businesses and consumers to prepare for Brexit, a new campaign has been launched highlighting the practical steps all businesses – large and small – should take NOW to prepare for the UK’s departure from the EU.
These are:
Central to the campaign is a user-friendly digital booklet, which was launched in the RDS this afternoon by Tánaiste and Minister for Foreign Affairs and Trade Simon Coveney TD, Minister for Business, Enterprise and Innovation Heather Humphreys TD and Minister for European Affairs Helen McEntee TD. The digital booklet, which provides a comprehensive overview for businesses on the core steps they should take, can be accessed at gov.ie/brexit
A nationwide advertising campaign will target the previously identified sectors of concern which still have low levels of Brexit preparedness. These include:
These sectors account for a significant quantity of business and jobs right across the country and it is vital that they take the right steps now to minimise the impact of Brexit on their business. The Practical Steps campaign will also be promoted at the Brexit Hub, which will form part of the Government of Ireland presence at the National Ploughing Championships later this month.
The Tánaiste and Minister for Foreign Affairs and Trade Simon Coveney TD says:
“A no deal Brexit has profound implications for Ireland on all levels. There remains a substantial risk of a no deal Brexit on 31 October 2019, and work on no deal Brexit preparations has the highest priority across Government. By following these nine practical steps, businesses can ensure that they are as prepared as they can be for the changes Brexit will bring.”
Minister for Business, Enterprise and Innovation Heather Humphreys TD comments:
“Continuing to prepare for Brexit makes good business sense. As the UK is one of our closest trading and business partners, this will mean change for all Irish businesses – regardless of location, size or sector. With eight weeks to go until 31 October, Government has published nine steps that businesses, large and small, should do now.”
Minister for European Affairs Helen McEntee TD adds:
“There is no single approach to getting Brexit ready and there is still some uncertainty regarding what Brexit will mean in practice. However, by taking these nine steps businesses large and small can be as prepared for Brexit as possible. If anyone is concerned about Brexit and the impact it may have on their daily life or their business, there is a single Government website that can start to get you prepared. Go to www.gov.ie/brexit.”
Notes to editors:
As the Brexit deadline of October 31st nears, Government Departments and Agencies continue their extensive outreach to businesses and the wider public on the impact of Brexit and the need to prepare. The campaign launched today by the Tánaiste and Ministers Humphreys and McEntee is the latest initiative in this collaborative, national effort on delivering essential information to key audiences. The Getting Your Business Brexit Ready: Practical Steps booklet provides a comprehensive overview for businesses on the core steps they should take to prepare for Brexit.
In addition to this national campaign delivered centrally by Government, a number of other campaigns are either under way or will kick off:
The Government continues to warn that a number of sectors are of particular concern due to their low levels of readiness. These sectors are urged to identify their required actions, with nine steps in particular highlighted to assist businesses get started on this work.