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Promotion of Agricultural Products
From Department of Agriculture, Food and the Marine
Published on
Last updated on
From Department of Agriculture, Food and the Marine
Published on
Last updated on
Irish producer associations and trade groups can seek funding to promote their products under an EU agri-marketing scheme. The scheme is aimed at opening up new markets and diversifying trading partners.
The scheme provides funding for two types of initiative:
Eligible products and schemes include:
It is possible to display brands and origin under strict conditions.
A programme may be proposed by:
Programme content should provide information on the quality, health value and food safety of the product concerned. It must not duplicate similar measures already being implemented but it may supplement them.
Subject to approval, the Commission will finance the programmes as follows:
Messages must be positive and take account of the specific nature of consumption in the different markets.
The 2024 Calls for Promotion Campaigns for EU agricultural products under the EU Promotion Regulations were published by the European Commission on 18th January 2024.
As in 2023, they focus on promoting products and methods that support the aims of the Green Deal and the EU Farm to Fork Strategy including organic products, fruit and vegetables and sustainable agriculture. A total of €176.4 million dedicated to the co-financing of promotion programmes selected from the responses to these calls. The rest of the money will support EU initiatives.
This is a competitive fund with EU co-financing of 70-85% available for high scoring proposals for projects aimed at finding new markets and promoting EU agri-food products on either third country markets or within the EU. The Commission also wants the campaigns to stress the high safety and quality standards of EU agri-food products, their diversity and traditional aspects. For the campaigns outside the EU, priority is being given to markets with high-growth potential identified by the EU Commission such as Japan, South Korea & Canada.
The calls are open to a wide range of bodies, such as trade bodies, producer organisations & agri-food groups responsible for promotion activities.
The closing date for applications was 14th May 2024.
Following evaluation by REA, a Commission decision will be taken in Autumn 2024 on proposals to be funded.
Detailed information is available on: Calls for proposals - Promotion of agricultural products - European Commission (europa.eu)
| EU Promo Regime - Annual Work Programme for 2024 | |
| SIMPLE PROGRAMMES | |
| Simple programmes – in Internal Market – Theme #1 | €41.1M |
| Topic 1 – Information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes (Art5(4)(a) & (c) Reg1144/2014 | €7M |
| Topic 2 - Information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality scheme on organic production | €14M |
| Topic 3 – Programmes increasing the awareness of Union sustainable agriculture and animal welfare and the role of the agri-food sector for climate action and the environment | €6M |
| Topic 4 - Information provision and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices | €9.1M |
| Topic 5 - Information provision and promotion programmes aiming at highlighting the specific features of agricultural methods in the Union and the characteristics of European agricultural and food products, and quality schemes (defined in Reg) | €5M |
| Simple programmes - in Third countries - Theme #2 | €45.9M |
| Topic 6 - Information provision and promotion programmes targeting one or more of the following countries: China (including Hong-Kong and Macao), Japan, South Korea, Taiwan, South-eastern Asia or Southern Asia | €16.3M |
| Topic 7 - Information provision and promotion programmes targeting one or more of the following countries: Canada, USA or Mexico | €9.3M |
| Topic 8 - Information provision and promotion programmes targeting other geographical areas | €15.3M |
| Topic 9 - Information provision and promotion programmes concerning the organic products under Union quality scheme (defined in Reg), or, increasing awareness of Union sustainable agriculture and animal welfare | €5M |
| Simple programmes for market disturbance/additional call for proposals | €5M |
| Total SIMPLE Programmes | €92M |
| MULTI PROGRAMMES | |
| Multi Programmes – in Internal Market - Theme #3 | €40.2M |
| Topic A - Information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality schemes OR information provision and promotion programmes highlighting the specific features of agricultural methods in the Union and the characteristics of EU agri-food products, and quality schemes | €4.2M |
| Topic B - Information provision and promotion programmes aiming at increasing the awareness and recognition of Union quality scheme on organic production | €13M |
| Topic C - Programmes increasing the awareness of Union sustainable agriculture and animal welfare and the role of the agri-food sector for climate action and the environment. | €14M |
| Topic D - Information provision and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices | €9M |
| Multi Programmes – in Third Countries - Theme #4 | €39.2M |
| Topic E - Information provision and promotion programmes targeting any third country(ies) – specific features of EU agricultural production methods | €29.2M |
| Topic F – Information provision and promotion programmes concerning the organic products under Union quality scheme, or, Information provision and promotion programmes increasing the awareness of Union sustainable agriculture and animal welfare in any third country(ies) | €10M |
| Market Disturbance/additional call for proposals | €5M |
| Total MULTI Programmes | €84.4M |
| Commission’s own initiatives | €9M |
| Other actions and expenditure (experts, translations) | €0.5M |
| TOTAL PROMOTION | €185.9M |
Applications should be submitted directly to the European Commission. The assessment and selection of programmes will take place in one phase in the Commission. The 2024 deadline for applications was 14th May 2024. Results will issue in October 2024 and programmes to commence in 2025. The next call for proposals will issue in early 2025.
For further information contact: