Speech by Minister Catherine Martin at Budget 2025 Press Conference

Check against delivery

Dia Dhaoibh go léir.

Is cúis áthais dom mionsonrú a dhéanamh ar an maoiniú iomlán de €1.27 billiún atá curtha ar fáil do mo Roinn i mBuiséad 2025. Déanfaidh mé achoimre freisin ar roinnt de na bearta chun na hearnálacha a bhfuil mé freagrach astu a chothú, a fheabhsú agus a fhorbairt.

In recent years, the sectors under my department have demonstrated great resilience in the face of numerous challenges. It has been a priority for me to ensure that the ongoing development of these sectors is both robust and sustainable.

My departmental colleague Minister Byrne will address specific measures around Sport and Gaeltacht elements. I will focus on the sectors of Tourism, Culture, and Media.

Budget 2025 maintains and increases funding across a wide range of key initiatives. Additional current funding of €54 million has been provided as well as retention into the baseline expenditure of my department of the €57 million in non-core funding provided in 2024. A further €16 million in capital uplift has been allocated including provision for funding across culture, Gaeltacht and tourism sectors under the Shared Island Initiative.

The 2025 allocation of €226.3 million for Tourism will allow Tourism Ireland to continue its major marketing campaigns overseas, and facilitate Fáilte Ireland in continuing its work in areas such as destination development, tourism careers, and home holiday promotion. It will also support both agencies enhancing the tourist experience and supporting tourism businesses in Ireland in areas such as festivals, digital transformation and sustainability.

To this end, the allocation to the Tourism Marketing Fund has increased to €61.4 million. Tourism Ireland estimates that for every €1 invested in overseas marketing, about €25 comes back to the economy from overseas visitors’ spend on the ground in Ireland.

I have put in place a specific fund of €3.2 million to extend the tourism season and ensure all regions of the country benefit, thus supporting tourism businesses. This includes funding for the delivery of a new Business Events Strategy; additional funding under the Regional Cooperative Access Scheme to support new and existing access to regional air and sea ports, and funding to support both tourism agencies to continue to develop and promote Ireland as the Home of Halloween.

2025 also sees a continuation of government capital support for the development and enhancement of the tourism product, with €36.5 million in capital funding allocated for new attractions and projects.

In addition, in June of this year, a range of projects were approved for funding under the Just Transition scheme for the Midlands. The exact funding for Fáilte Ireland under this scheme will appear in the Revised Estimates Volume later in the year, but it is expected to be in the region of €25 million in 2025. Projects approved earlier this year in an earlier tranche of this scheme included walking and cycling trails on former industrial peatlands, and investment in areas and visitor experience projects.

In relation to Arts and Culture, Irish artists are reaching new heights in terms of international recognition, and I am pleased therefore that funding totalling €379.7 million has been secured for this sector for 2025. In political life, I have made no secret of my personal background in the arts and my affinity for all forms of art, and music in particular.

The almost doubling of arts funding compared to Budget 2020, the last Budget before I took office, has been achieved through record increases in funding for the Arts Council, Screen Ireland, Culture Ireland and Creative Ireland and through a major programme of investment in our national cultural institutions.

But it is the Basic Income for the Arts which is the signature legacy achievement of this government in arts funding and of which I am most proud. I want to acknowledge the role of the National Campaign for the Arts who again and again have been an effective voice for the sector and tireless advocates for Basic Income. I am therefore pleased to announce that:

the budget provides for a record €140 million funding for the Arts Council in recognition of the transformational impact of this funding and to support the sector
it also provides record funding of €8 million for the Culture Ireland programme to showcase Ireland’s talent on international stages
additional funding of €3.8 million, including pay, has been provided to the National Cultural Institutions to support the sustained protection and presentation of our national collections
Screen Ireland has been allocated a Budget of €40.9 million which will assist in talent development and retention, and build on the success of the audiovisual sectors, after the global successes in Irish film in recent years
the Basic Income for the Arts Scheme, which I launched in 2022, has maintained its funding of €35 million in 2025. It was essential in my view that this funding was maintained to allow flexibility for a successor support beyond the August expiry of the pilot

Furthermore, as announced by the Minister for Finance, the Section 481 film tax credit will receive a further 8% uplift for feature film productions with a maximum qualifying expenditure of €20 million, to help the sector remain competitive and build on recent international successes, again subject to State aid approval. This will benefit smaller feature film productions.

I also welcome the announce by Minister Chambers that his department will monitor trends in the VFX sector internationally over the coming year with a view to introducing a specific measure in Budget 2026.

Finally, the new tax credit for Unscripted Production, subject to European Commission approval, will also be a boost for the sector.

Media

Funding for the Media and Broadcasting sector in 2025 will total €328.3 million.

a healthy, vibrant and sustainable media sector is a key pillar of a modern, democratic society. This government has committed itself to addressing the range of challenges which face the sector in light of changes in the ways we consume media and falling revenue for traditional media in an increasingly digitised market
in Budget 2025, we have provided a further €6 million which will be ring-fenced to support the provision of news and current affairs by independent broadcasters, including local and regional radio stations. This will require legislative changes, which I will bring to Government later this month. This will also include all of the local and regional radio stations, commercial national radio stations such as Newstalk and Today FM, and Virgin Media Television
at the same time, I am also increasing the allocation to be made available for the Media Fund schemes recommended by the Future of Media Commission. Over the summer the first of these schemes were rolled out on a pilot basis with an allocation of €6 million. For 2025 I have secured an additional €4 million, for a further two schemes, including digital transformation, bringing the total allocation next year to €10 million for Media Fund schemes
TG4 funding is increased to €60 million. In 2020, when this government took office, the allocation was just €37 million, an increase of 62%. Building on these previous increased allocations, the funding provided for next year will enable TG4 to consolidate gains in the quantity and quality of Irish language content, not least in the provision of a dedicated service for children and young people, and supporting the Irish language independent production sector
in July of this year, Government put in place a multi-annual funding arrangement for RTÉ, combining both TV licence revenues and Exchequer supports. The agreement will enable RTE to not only continue to rebuild trust but also to start implementing of its new strategy, which has the needs of Irish audiences at its core

I am confident that the ongoing commitments to my department reflected in the 2025 allocation will lead to a sustainable and strengthened tourism industry, an invigorating arts and culture sector with increased opportunity for creatives, continued national and international sporting success and participation, greater development of the Irish language and its usage, and a safer, more transparent, and rejuvenated media sector.

Go raibh maith agaibh.