Better Public Services article: Civil Service Digital Marketing Apprenticeship Programme
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Ó: An Roinn Caiteachais Phoiblí, Seachadta ar an bPlean Forbartha Náisiúnta, agus Athchóirithe
- Foilsithe: 10 Márta 2024
- An t-eolas is déanaí: 19 Márta 2025
On Wednesday 5 March, Minister for Further and Higher Education, Research, Innovation and Science James Lawless TD and Minister of State Marian Harkin TD welcomed the inaugural intake of Digital Marketing Apprentices to the Civil Service at Government Buildings. The twelve apprentices have been recruited across ten Government organisations.
The two-year programme, launched in partnership with Mayo, Sligo and Leitrim Education & Training Board (MSLETB), is the first of its kind in Ireland, covering key areas such as Generative AI, Digital Marketing Tools and Social Media Marketing.
It follows the successful model of earn-as-you-learn, allowing participants to gain valuable hands-on work experience while obtaining a Level 6 Advanced Certificate in Digital Marketing. Upon successful completion of their apprenticeship, the apprentices will have the chance to apply for permanent Executive Officer roles.
Minister Lawless said:
“As Ireland’s largest employer, the public sector must lead by example on the implementation of the Public Service Apprenticeship Plan which set a target of 750 public service apprenticeship registrations per year, starting this year.
“This new Digital Marketing Apprenticeship demonstrates commitment through increased availability of apprenticeship opportunities across the public sector. It will also play a significant role in ensuring Government communications are well-equipped for the rapidly changing digital landscape”.
As highlighted in the January edition of the Better Public Services newsletter, the transformation strategy sets an ambition for the Public Service to establish itself as an employer of choice by attracting, retaining, upskilling and developing its staff, commencing with the development of a Public Service apprenticeship model.
Check out <strong>Employing Apprentices: A Practical Guide for the Public Service</strong> for more. The guide is to support Civil and Public Service employers with guidance on how to expand and develop apprenticeship programmes to meet critical skills needs.