Brian Donaldson

Mr. Brian Donaldson serves as the Chief Executive of The Maxol Group and formerly as its Chief Operating Officer. He joined Maxol Oil Limited in September 1986 as a Graduate Trainee and has been actively involved in the development of Maxol's retail network in Northern Ireland, he quickly progressed to Area Manager, then to Retail Manager and was appointed General Sales Manager for Northern Ireland in 1995. A year later he was promoted to the position of Group Marketing Manager for all Ireland. Commencing 2002, he served as a General Manager of Marketing and Retail at The Maxol Group and was responsible for developing its extensive retail network, maximizing.non-fuel income streams, development of food partner alliances with Mace/Spar and coordinating its marketing, sponsorship and PR activities throughout Ireland. From June 2004 to September 2011 he served as the Managing Director of the ·Group's Northern Ireland Home Heat Division, Maxol Direct while retaining his then retail responsibilities. He serves as a Founder Director and member of the Northern Ireland Oil Federation. He has been instrumental in raising the standards and profile of the local oil distributor and retail market, together with lobbying local politicians and Westminster on retail service station. matters relating to fuel duty tax and planning. Since 2006 he served as the Chairman of PLATO Belfast, a voluntary body of blue-chip companies which provide top executives to assist and mentor SME's on specific business requirements. He is a former Co-Chair of Efficient Consumer Response Ireland and also a former Chairman of Retail Ireland. In February 2024 Brian was appointed Vice-Chair of CBI Northern Ireland. He is a member of the International Board of NACS. He received an Honours Degree in Business Studies at the University of Bradford.