A family business in operation for over 5 decades, Goatsbridge realised action was needed as imports began to threaten their business of selling fresh trout to the fresh fish counters in shops and supermarkets right around the country. Support from the microenterprise scheme helped the company add value by helping them develop a smoked product range. Barbequed smoked trout was their first new product followed by the launch in 2012, to great acclaim, of their Rainbow Trout Caviar. This product development turned what was previously deemed a waste product, fish eggs, into a new and exciting business offer.